Go like Silk
Knowledge transfer & science communication
Knowledge transfer cannot function without communication. We all know that. Creating knowledge means explaining how things are, how they work. Why is the sky red? How does the human heart work? What use are music and literature? When we explain, we share our view of how things are with other people.
When we create knowledge, it is first and foremost a personal endeavour. Even when we draw on previous knowledge, it is we ourselves who want to understand. We want to understand what something is, formulate explanations (or theories), that make sense for us. The sky looks red when the sun goes down because of Rayleigh scattering; art is beneficial for the human psyche …
If we don’t communicate what we know, it remains in us, does not leave the confines of the personal. That is why researchers and scientists need to share their insights. It is also a basic human need to tell other people about things that we have learned or have new insights into.
We hear a lot about communication these days. A lack of communicative competence has dire effects on our professional prospects. We need to make our know-how transparent – and if we don’t, no one cares about it. The public needs to understand what we’re doing, as do our colleagues and our financial backers. Getting our communication right really matters.
But: We can only impart our ideas and our knowledge if other people care about it. In other words, if they realise what it has to do with them. The relevance factor will of course be different for each changing audience. Yet, they all have one thing in common: they need to trust us and to share our enthusiasm. The same principle holds true for science communication as for all human communication: the relational dimension is the decisive factor. Your insights and research may be innovative and exciting – but if there’s no rapport, no one else will care.
In our workshop Know like Silk , we show you how to develop flexible rapport management for all your audiences and how to express passion for your subject without sacrificing precision or clarity. We can be ourselves and be objective at the same time without losing our cool.
Our content, methods and goals are all based on the principles of Kindness Communication. We adapt our focus to accommodate specific training goals and target groups.
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To be fluent means to flow.
Go like Silk